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Cookie Policy

This cookie policy explains what cookies are and how we use them on our websites.

Like most websites, The Royal British Legion ("TRBL") uses cookies. This cookie policy explains what cookies are and how TRBL (“we,” “us” or “our”) uses them on our websites.

We encourage you to read the policy in full so that you can understand what information we collect using cookies and how that information is used.

If you have any questions please contact us on Thank you.

What is a cookie?

Cookies do lots of different jobs, like helping us understand how our website is being used, letting you navigate between pages efficiently, remembering your preferences, and generally improving your browsing experience. Cookies can also help ensure marketing you see online is more relevant to you and your interests.

When you first visit our site, you are given the option to opt-out of cookies, but please be aware that by doing so this may negatively impact on your ability to view and use content on our website. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

What cookies do we use?

The types of cookies used on our site can generally be put into one of the following categories: strictly necessary; performance; functionality; and advertising. You can find out more about each of the cookie categories below.

  1. Strictly necessary cookies: These cookies are essential to make our website work. They enable you to move around the site and use its features. Without these cookies, services that are necessary for you to be able to use our site such as accessing secure areas cannot be provided.
  2. Performance cookies: These cookies collect information about how people are using our website, for example which pages are visited the most often, how people are moving from one link to another and if they get error messages from certain pages. These cookies don’t gather personally identifiable information. All information these cookies collect is grouped together with information from other people’s use of our site on an anonymous basis. This helps us analyse data about web page traffic and improve our websites overall, these cookies provide us with analytical information about how our site is performing and how we can improve it.
  3. Functionality cookies: These cookies collect information about your choices and preferences, and allow us to remember language or other local settings and customise our websites accordingly.
  4. Advertising cookies: These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They remember that you have visited a website and this information may be shared with other organisations such as advertising partners. This means after you have been to our site you may see some advertisements about our services elsewhere on the Internet. These cookies are also used to build a profile of potential supporters that might be interested in our services.

We use both session and persistent cookies on our websites and we use different types of cookies to run our websites. Permanent "persistent" cookies remain on your browser until you clear your cookies and temporary "session" cookies get deleted when you leave our website.

First and third-party cookies

“First party cookies” are cookies that belong to us and that we place on your device. “Third-party cookies” are cookies that another party places on your browsing device when you visit our site. Third parties setting cookies from our website will be providing a service to us or a function of the site but we do not always control how third party cookies are used.

You should check the third party’s website for more information about how they use cookies. Details of third parties that set cookies through our website can be found in the table below.

How do I manage cookies?

In addition to the options provided above, you may refuse or accept cookies from a website at any time by activating settings on your browser. Information about the procedure to follow in order to enable or disable cookies can be found on your Internet browser provider’s website via your help screen. To do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” settings). You can find out more on the All about Cookies website.

Please note, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer or store your preferences, and some of our pages might not display properly.

Some third parties may use Advertising Cookies to help gather information about your browsing activity so that they can deliver website advertising to you that is relevant to your interests. The advertising industries in the European Union have developed schemes to help you opt-out of receiving cookies used for these purposes. You can find out more about the scheme on the Your Online Choices website. 

If you want to clear all cookies left behind by the websites you have visited, there are several programs you can use that clean out tracking cookie, such as Adaware and Webroot

Cookies used by The Royal British Legion

Advertising: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.


Cookie name


Description of purpose Expiry
 _cfduidNecessary: Used by the content network, Cloudfare to identify trusted web traffic 1 year
 dc_gtm_UA-#Performance: Used by Google Tag Manager to control the loading of Google Analytics script tag Session
 _gaPerformance: Registers a unique ID that is used to generate statistical data on how the visitor uses a website. 2 years
 _gidPerformance: Registers a unique ID that is used to generate statistical data on how the visitor uses a website. Session
 _atuvcAdvertising: Updates the counter of a website’s social sharing features 1 year
 _atuvsAdvertising: Ensures that the updated counter is displayed to the user if a page is shared with the social sharing service, AddThis Session
 _at.cwwAdvertising: Used by the social sharing platform, AddThis Persistent
 ads/ga-audiencesAdvertising: Used by Google Adwords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites
 ads/user-lists/#Advertising: Used by Google Adwords Session
 collectAdvertising: Used to send data to Google Analytics about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels
 FrAdvertising: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 3 months
 guest_idAdvertising: Collects anonymous data related to the user’s visits to the website with the purpose of personalising and improving Twitter services 2 years
 IdAdvertising: Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads. 1 year
 IDEAdvertising: Used by Google DoubleClick to register and report the website user’s action after viewing or clicking one of the advertisers ads with the purpose of measuring the efficacy of an ad to present targeted ads to the user 1 year
 MUIDAdvertising: Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains 1 year
 MUID 8Advertising: Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains 1 year
 personalization_idAdvertising: Used by 2 years
 TapAd_DIDAdvertising: Used to determine what type of device is used by a user 2 months
 TapAd_TSAdvertising: Used to determine what type of device is used by a user 2 months
 test_cookieAdvertising: Used by DoubleClick to check if the user’s browser supports cookies Session
 TrAdvertising: Used by Session

Changes and further information

Information about the cookies used by us may be updated from time to time, so please check back on a regular basis for any changes.

If you have any further queries, please contact us by email at

You can also contact us at the following address: The Royal British Legion, 199 Borough High Street, London SE1 1AA. 


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